Arad is a medium-sized city in western Romania with a population of 145,000 and serves as a key industrial hub. Located in Arad County, with 410,000 residents, it is positioned on the 4th EU corridor, a major Pan-European rail and road network, providing easy access to Central and Western Europe. Arad County has a diverse industrial base, particularly in manufacturing, automotive, electronics, and logistics, supported by industrial parks like CTPark Arad North.  

The area benefits from skilled labour, lower costs, and investment incentives from the local government. Its strategic location, near the European route E68 linking Romania to Hungary, and the Curtici Arad Free Trade Zone, make it an attractive destination for businesses seeking cost-effective operations and access to European markets.